Stanley served as chairman of the Affluent Market Institute through which he has developed research based marketing and selling strategies for identifying, attracting and retaining wealthy clients. His work has been cited in the national media, including The Wall Street Journal, The New York Times, Forbes, Fortune, Time, Money Magazine, U.S. Stanley appeared as a featured guest numerous times on The Today Show, 20/20, and The Oprah Winfrey Show. Stanley authored more than 40 published articles which deal with the affluent in America. Stanley’s books have been sold worldwide.ĭr. In total, more than three million copies of Dr. Stanley’s first three books, Marketing to the Affluent, Selling to the Affluent, and Networking with the Affluent and Their Advisors, were all designated as outstanding business books. His Millionaire Women Next Door was selected as a finalist for the business book of the year by the Independent Publishers Association and was on several business best sellers lists. These books spent more than 170 weeks combined on the New York Times’ Best Sellers list. Stanley wrote The Millionaire Next Door and The Millionaire Mind.